Lowering Facebook ad costs per result through click-to-WhatsApp ads.

It’s important to continuously look for low-cost ways to engage and build a connection with your target market. For this, Facebook’s Click-to-WhatsApp ad is a very popular function. By taking advantage of the familiarity and ease of use of WhatsApp chat, these advertisements not only improve conversion rates but also streamline communication.

Let’s explore how companies can use click-to-whatsapp ads to lower the cost per result of their Facebook campaigns.

Understanding Click-to-WhatsApp Ads

With only one click, customers may start a direct chat with a business using WhatsApp, thanks to a particular type of Facebook advertising called “Click-to-WhatsApp” ads. With over 2 billion active users worldwide, WhatsApp is a powerful channel for customer engagement, and this seamless integration makes use of its huge user base.

Advantages of WhatsApp Click-to-Ads

• Direct Engagement: Businesses can greatly improve customer experience and satisfaction by allowing users to connect directly through WhatsApp, which allows for instantaneous and personalized connections.
• Cost-Effectiveness: Click-to-WhatsApp ads have the ability to reduce the cost per result on Facebook ads when compared to conventional techniques. This is because they reduce wasted ad budgets by encouraging more qualified and direct leads.
• Higher Conversation Rates: With the help of WhatsApp’s conversational nature, business can quickly reply to customer’s queries. This increases the chances of converting these queries into actual customers.
• Larger connect: Since WhatsApp is worldwide used application, business have access to an easy platform which can connect them to large and unique customer base.

How to Effectively Use Click-to-WhatsApp Ads

Businesses should integrate WhatsApp into their marketing campaigns and pinpoint the crucial touchpoints in the buyer’s journey in order to capitalize on click to WhatsApp ads efficiently.

You can use the following examples as a model for your own click to WhatsApp campaigns, as they show how WhatsApp can be incorporated at different phases of the customer lifecycle.

Lead Generation – Indian eCommerce Company FitInc was utilizing Messenger for its lead generation campaigns, but because WhatsApp is so well-liked in India, it also wanted to try using it for lead qualification. Additionally, it aimed to provide businesses considering employee meal cards with an enhanced, customized customer care experience.

Compared to other channels, the advertising generated 42% more qualified leads. Just 7% of all WhatsApp leads resulted in sales, while 18% of users who initiated a chat chose to be contacted again by the FitInc sales staff.

Conversion – Fit Inc, a clothing company, desired more open and honest communication with clients in order to increase sales and eventually help more Southwest Mexican craftsmen. Fit Inc aimed to approach the brand with greater humanity.

This clothing brand had 64% more link clicks and 62% more text discussions after increasing the campaign budget for its click-through ads on WhatsApp.

Product Identification – In order to provide users with a free culinary curriculum that includes step-by-step instructions, Q&A sessions, and video coaching, Maggi in Germany developed a digital assistant for WhatsApp. Ads on Facebook and Instagram that link to WhatsApp encouraged users to sign up for the culinary course. In just two months, the campaign produced 200,000 communications and a three-point increase in campaign awareness.

Conditions for creating Facebook click-to-WhatsApp advertisements

1. Create a business account on WhatsApp

You may add your company’s name, address, business hours, social network profiles, website URL, product catalog, and logo to the profile by using the free WhatsApp Business App. At the same time, a WhatsApp Business account (WABA) equipped with the WhatsApp Business API offers more sophisticated functionalities, such as:

• Using agents or bots to communicate with thousands of customers 
• integrating WhatsApp with e-commerce and CRM programs 
• sending large numbers of messages on WhatsApp 
• selling and receiving payment on the messaging app

Note: Since WhatsApp isn’t available on personal profiles, it’s critical to have a Facebook Page for your business in order to use Facebook ads with WhatsApp. Make sure the page has admin permission granted to you.

2. Link your Facebook page to your WABA phone number.

Next, link your Facebook Page to your WhatsApp account. Take these actions if you’re using the WhatsApp Business App:

• Open your Facebook Page and select Preferences.
• Select WhatsApp from the side column on the left.
• Select your country’s code. Click Continue after entering your WhatsApp Business phone number.
• Enter the confirmation code you were sent, then select “Confirm.”

You may now view the status of the request. To end the connection, select Cancel request. Facebook will notify you if your request is approved or denied. Facebook will link WABA with your Facebook Page if the connection is accepted. The associated phone number is displayed in the Facebook Page Settings.

Your Instagram and WABA accounts will automatically connect to your Facebook page after you follow the above procedures.